Easily my favorite Brand Identity job, the Remedial Herstory Project (RH) is a non profit organization that seeks to put the women of history where they belong - in the classroom. The founders of RH realized that women of history are far less taught about than men. Men certainly have had their impact on history, but there are a staggering number of women who have left their mark on history and even changed the world...and you may not even know their names.
I met RH through a design competition. They wanted designers to create an homage to a woman in history that would ultimately end up on a tshirt. I found this competition on Instagram and my submission won!
I noticed that they were doing an amazing job educating, but their design and social presence could use a little help. I offered my services and they reached out and asked me to rebrand their organization.
Below is the graphic they used as their logo at the time.
They said the first problem with this is that it isn't a logo as much as it is a graphic. They needed an actual logo that would identify their organization and communicate the tone of their brand.
- simple, yet effective
- historical/educational feel
- visually symbolize "50%" - as in their motto: "the other half of history"
- use women's suffrage colors
- Her or Herstory should have hierarchy in the design